Brand Book Development

Brand book, guidelines and logo book: a document with the rules for using the logo, colours, typography and graphics, and in the full brand book also positioning and tone of voice. Estet Design Group has been creating brand books since 2010. Logo book from $149, guidelines $299, brand book $799.

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How does a professional
brand book help your business?

The brand looks the same everywhere. Website, social media, advertising and print follow the same rules, even when different people produce them.
No need to brief contractors from scratch. A new designer, printer or social media agency gets the PDF and immediately knows how to work with the brand.
The logo is not distorted. Clear space, minimum size, HEX, RGB and CMYK colours and examples of misuse remove most mistakes.
The team speaks with one voice. The full brand book records the positioning, key messages and tone of voice, so copy sounds consistent too.
Fewer reworks. With the rules written down, layouts come back for revision less often and approvals move faster.
The brand is easy to scale. New items, branches or products are created by the same rules without losing recognition.

How we work
on a brand book

You choose the depth of the document: a logo book with rules for the logo, guidelines with the full visual system, or a brand book that adds positioning, audience, values, key messages and tone of voice.
If the logo and corporate identity already exist, we systematise them and fill in what is missing. The result is a structured PDF with examples of use. Prices are open: logo book $149, guidelines $299, brand book $799.

Brand book stages
from audit to PDF

Getting to know the brand

You tell us about the company, audience, goals and plans. We decide what you need: a logo book, guidelines or a full brand book.

Audit of existing materials

We gather the logo, brand colours, typefaces and the layouts already in use. We see what works, what is missing and what is used inconsistently.

Positioning and communication

For the full brand book we shape the concept, positioning, audience profile, values, key messages and tone of voice. The logo book and guidelines skip this stage.

Visual system

We set the rules for the logo, palette, typography, graphics, patterns, photography, iconography and composition, with examples of correct and incorrect use.

Final document

We bring everything into a structured PDF with examples on real items. The document is ready for your team, designers, printers and contractors.

Brand book pricing/•

Logo book

Logo usage rules

A logo book sets out the core principles for working with your logo, so it is used correctly and consistently on the website, in documents, advertising, print and other materials.

$149

2-3 business days.

What is included:

primary logo version;
secondary logo versions;
full-colour, monochrome and inverted versions;
rules for use on light and dark backgrounds;
clear space;
minimum size;
scaling and placement rules;
logo colours (HEX, RGB, CMYK);
examples of correct use;
examples of incorrect use;
logo book delivered as a PDF.

What you get:

A ready document with clear logo usage rules for your team, designers, contractors, printers and partners.

Guidelines

Visual identity system

Brand guidelines bring the whole visual system together and define how to use the logo, colours, typography, graphic elements, photography and every other part of the identity.

$299

4-5 business days.

What is included:

the complete set of logo rules from the logo book;
primary and secondary colour palette;
colour usage rules;
primary and secondary typography;
rules for working with type;
brand graphics and decorative elements;
patterns;
photography and imagery style and principles;
basic iconography principles;
composition and layout rules;
principles for applying the identity in digital and print;
examples of the identity on corporate items;
guidelines delivered as a PDF.

What you get:

A single system of visual rules that lets your team and contractors create new materials without losing brand recognition.

Brand book

Positioning, communication and visual style

A brand book combines brand positioning, communication principles and the visual system in one document. It is the foundation for your team, designers, marketers, social media specialists and other contractors.

$799

10-15+ business days.

What is included:

brand concept;
positioning;
target audience profile;
key customer needs, motivations and expectations;
key advantages and points of difference;
core value proposition;
mission, values and brand character;
key brand messages;
tone of voice;
communication principles;
recommendations for presenting the brand on the website, in social media and advertising;
main directions for content communication;
general recommendations for further brand development;
the brand’s visual system;
logo usage rules;
colour system;
typography;
brand graphics and visual elements;
photography and imagery style;
examples of the brand on various items;
brand book delivered as a PDF.

What you get:

A comprehensive document that keeps the visual style consistent, supports coherent communication with your audience, builds a recognisable brand image and gives the whole team one understanding of its positioning.

Latest projects/•

our strength is in

what we do

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Corporate website Freimut / 2026

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Identity concept for SHO? / 2026

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E-commerce website 3BIG, UI/UX / 2026

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E-commerce website Jiva / 2026

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Corporate website Solars / 2026

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B2B website concept VOLVO, UI/UX / 2026

reviews/• Words from Satisfied Customers

UI/UX Website for the PMF Creative

Working with designers from ESTET DESIGN is a real pleasure. The company has a very talented team that communicates excellently and executes all projects on time. Yuriy, in particular, has proven himself to be an outstanding communicator and skillfully completes all tasks. He is extremely talented and always surprises with fantastic results. Working with him and his team is a true pleasure!

Clint Rogers

United States

Full Website Design - Raffle Market Place

Yuri from ESTET DESIGN is an exceptional designer. He did everything possible to ensure a full understanding of the concept/requirements while embracing it as his own. He exceeded all expectations with the visual effects and format used. Everything was done ahead of schedule and at a very high level. It was a pleasure to work together, and we will definitely reach out to Yuri again in the future.

Joseph Saggese

United Kingdom

UI/UX Design for Corporate website/ Online Marketing

ESTET DESIGN is a highly experienced and professional company. They have created a stunning website for us, and I am completely satisfied with the result. The quality of their work surpasses the cost. If you are looking for high-quality work, it is not worth turning to cheap companies - with ESTET DESIGN, you will get much more value for your money. I highly recommend them.

Cormac Farrelly

Ireland

faq/• Questions and Answers

questions/

What is a brand book and why does a business need one?

A brand book is a document with the rules for using the brand: logo, colours, typography and graphics, plus positioning and tone of communication. It makes sure everyone who works with the brand, from the designer to the printer, does it the same correct way.

Answer

What is included in brand book development?

Concept and positioning, audience profile, brand values and character, key messages, tone of voice, recommendations for the website, social media and advertising, and the visual system: logo, colours, typography, graphics, photography style and examples on brand items. All of it delivered as a PDF.

Answer

How is a brand book different from a corporate identity and guidelines?

A corporate identity is the visual elements and items themselves. Guidelines describe the rules for using them. A brand book is broader: beyond the visual rules, it contains positioning, audience, values and tone of voice. A logo book is the shortest option, with rules for the logo only.

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Can you create a brand book if the logo and identity already exist?

Yes, that is the most common case. We review the existing materials, systematise the rules and shape them into a document. If some elements are missing or do not fit together, we will propose refinements.

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How is a brand book developed?

Getting to know the brand, an audit of existing materials, then, for the full brand book, work on positioning and communication, followed by the visual rules and the final PDF with examples.

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How much does a brand book cost and how long does it take?

A logo book is $149 and takes 2-3 business days. Guidelines are $299 and take 4-5 business days. A brand book with positioning and tone of voice is $799 and takes from 10-15 business days. Each option is detailed in the pricing section.

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How do I order a brand book?

Leave a request on the website or message us on Telegram, send your logo and existing materials and briefly describe the task. We will advise what suits you, a logo book, guidelines or a brand book, and agree on the timeline.

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Logo book, guidelines or brand book: which one?

A logo book is right if you only have a logo so far and need to set the rules for using it. Guidelines are for when you have a corporate identity and need the full visual system. A brand book is for when the positioning, audience and tone of communication also need to be defined for the team and marketing.

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In what format will I receive the brand book?

As a PDF that is easy to view on screen and hand over to contractors. Colours are specified in HEX, RGB and CMYK, so it works for both digital and print.

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Who uses the brand book?

Your team, designers, marketers, social media specialists, printers, advertising agencies and other contractors. The document lets them create new materials without constant approvals and explanations.

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Can you update an old brand book?

Yes. We review the current document and how the brand is actually used, update the rules, add new items and remove outdated sections. The scope and cost are agreed after the audit.

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write to us

If you haven't found the answer to your question, we'll be glad to answer it personally. write to us