Landing Page Development
A landing page is a one-page website built around a single offer and a single action: an enquiry, a call, a booking or a purchase. We develop landing pages end to end for advertising, product launches, services and events: structure, UX/UI design, mobile version, forms, analytics and launch. Estet Design Group has been building websites since 2010.
What does a landing
page do for you?
page do for you?
- Turns ad traffic into enquiries. A person coming from an ad sees the offer right away instead of searching for it in a menu.
- Launches a new offer fast. A product, service, course or event can be tested without building a large website.
- Explains the value step by step. The essence, benefits, proof, answers to objections and the call to action follow a clear sequence.
- Removes doubts. Case studies, reviews, numbers and guarantees sit next to the form at the moment of decision.
- Shows what works. Analytics tracks enquiries, so you can see which ads bring results.
- Comfortable on a phone. Most ad traffic is mobile, so the buttons, forms and block order are designed for a smartphone.
How we work
on a landing page
on a landing page
- We start with the offer and the audience: who the page is for, what questions the customer has and what they need to decide. We build the block structure around that, and only then move to the design.
- Design, mobile version and development happen in one team, and we connect forms, CRM, analytics or payments. If the landing page is needed before an ad campaign or an event, we plan the work around your date.
Landing page stages/• from offer to launch
01
Offer and audience
Getting to know the product
Target audience and objections
Competitor analysis
The page's target action
Target audience and objections
Competitor analysis
The page's target action
02
Structure and prototype
Block sequence
Copy and proof
Page prototype
Approving the logic
Copy and proof
Page prototype
Approving the logic
03
UX/UI design
Visual concept
Desktop design
Mobile version
Animation and interaction
Desktop design
Mobile version
Animation and interaction
04
Development and integrations
Front-end and responsive build
Forms and enquiries
CRM, payments, services
Analytics and goals
Forms and enquiries
CRM, payments, services
Analytics and goals
05
Testing and launch
Testing on devices
Checking the forms
Page speed
Publishing on your domain
Checking the forms
Page speed
Publishing on your domain
Our expertise/•
Technology
We choose the technology for the job: speed, animation, integrations and who will edit the page. We work with WordPress, Webflow and other tools, and use GSAP for animation.
- React JS
- Next JS
- Node JS
- WordPress
- Webflow
- CS Cart
- Laravel
- PHP
- HTML5 & CSS3
- LESS & SASS
- Bootstrap
- Tailwind
- Foundation
- JavaScript
- GSAP
reviews/• Words from Satisfied Customers
faq/• Questions and Answers
questions/
01
What is a landing page and what is it good for?
A landing page focuses attention on one offer and one specific action: an enquiry, a call, a booking or a purchase. The format suits a product launch, promoting a single service, course enrolment or event registration. Unlike a corporate website with several lines of business, a one-page site unfolds a single topic step by step and helps the visitor decide.
Answer
02
How much does a landing page cost?
The cost depends on the page structure, the number of unique blocks, the complexity of the design and animation, and the integrations required. We also take into account how ready the copy, photos and other materials are. After discussing your offer and goals we agree on the scope and budget, so you know in advance what is included and which extra tasks need a separate estimate.
Answer
03
How long does it take to build a landing page?
We set the timeline after agreeing on the structure, design and functions of the page. The schedule depends on content readiness, the complexity of integrations and the speed of feedback. If the landing page is needed before an ad campaign, an event or a product launch, tell us the date at the start. We factor it into the plan and agree on a realistic scope for the deadline.
Answer
04
What is included in landing page development?
The work covers research into your offer, structure design, UX/UI design, responsive development, testing and launch. The need for a CMS, integrations, analytics and technical SEO set-up is defined at the start. Copywriting, image preparation and ongoing support are also agreed in the scope, so the project is clear before development begins.
Answer
05
How do you decide the structure and number of blocks?
We start with who the offer is for, what questions the customer has and what they need to decide. Then we build the sequence: the essence of the product, its value, proof, answers to objections and the call to action. The number of blocks depends on the complexity of the offer. Every screen should help the visitor understand the product or take the next step.
Answer
06
What do I need to prepare before we start?
Tell us about the product or service, the target audience, the main benefits and the action the visitor should take. It helps to provide a logo, brand materials, photos, reviews and examples of pages you like. If you plan to run ads, we discuss the ad offer and traffic sources. Missing copy or images are identified at the start, and we agree who prepares them.
Answer
07
Will the landing page work well on smartphones?
Yes, we adapt the page to mobile devices and test the key flows on different screens. We think through text legibility, button placement, block order and how easy the form is to complete. Animation and visual effects are balanced against load speed and user behaviour, so they support the interaction and help convey your offer.
Answer
08
Can you connect a CRM, analytics and online payments?
These integrations can be included in the project if the chosen platform and third-party services support them. For a landing page this can mean passing enquiries to a CRM, booking a consultation, tracking target actions or taking payment for a specific product. Before development we check the technical options and agree on the connections, logic and the list of analytics events.
Answer
09
Is a landing page suitable for Google Ads and social media ads?
Yes, it is one of the main formats for advertising. A person coming from an ad lands on a page with exactly the offer they saw, without extra sections. We set up enquiry tracking so you can see which campaigns deliver results.
Answer
10
Can the landing page later grow into a full website?
Yes. As the business grows, you can add new pages, service sections, a blog or a catalogue in the same style. We build in that option from the start when choosing the platform.
Answer
11
Can you help with the copy?
Yes, copywriting can be included in the scope. We build the copy around the page structure: offer, benefits, proof, answers to objections and the call to action. If you already have copy, we adapt it to the blocks.
Answer
write to us
If you haven't found the answer to your question, we'll be glad to answer it personally. write to us
let's build a landing page/•for your offer
Creating Something Unique,
Especially for You!
Especially for You!