Corporate Identity Design

Corporate identity design: colour palette, typography, brand graphics, pattern, photography style and the design of brand items you choose yourself. Estet Design Group has been creating corporate identities since 2010. Packages from $399, delivered in 5-7 business days.

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How does a strong corporate
identity help your business?

Everything looks like one company. Website, social media, business cards, packaging and advertising follow the same rules instead of each layout living its own life.
Customers recognise you even without the logo. Colours, type and graphics become a brand signal in their own right.
People trust you. A consistent style shows the company has everything under control, from documents to merch.
New layouts are faster. Ready templates for posts, presentations and letterheads save your designer’s and marketer’s time.
You stand out in your niche. We look at how competitors present themselves and find a solution that does not blend in.
The style grows with the business. New items are easy to add to the system: signage, packaging, staff uniforms or advertising.

How we work
on a corporate identity

We take your logo as the base and develop it into a system: palette, type, graphics, pattern, photography style. If you do not have a logo yet, or it has dated, we design or refresh it first within the logo packages.
You choose the brand items yourself using points: a business card is 1 point, a PDF presentation template is 2, a printed presentation template is 3. Packages include 5, 10 or 20 points, and an extra point costs $50. Prices start at $399; each package is described below.

Corporate identity stages
from logo to brand items

Getting to know the brand

You tell us about the company, audience and goals, and send the logo and any existing materials. Together we choose the brand items within the points of your package.

Niche and competitor analysis

We look at how competitors present themselves and what repeats across the niche. We gather references and define the visual direction of the identity.

Key identity elements

We develop the colour palette, typography, brand graphics, pattern, core graphic elements and photography style. Everything is built around your logo.

Brand item design

We apply the identity to the chosen items: business cards, letterheads, presentations, social media, packaging, merch. We make sure it all reads as one system.

Final files

You receive the finished layouts and materials for digital and print. If your team and contractors need detailed rules, the identity can be extended with guidelines or a brand book.

Corporate identity pricing/•

Brand Essentials

Core corporate identity

For small companies, start-ups and brands that need a visual foundation and a few key brand items.

$399

5-7 business days.
5 points for brand items of your choice

What is included:

colour palette;
typography;
brand graphics;
brand background or pattern;
core graphic elements;
photography and imagery style;
5 points for brand items of your choice;
final files prepared for digital and print.

Brand Identity

Extended visual identity

For companies that want to build a corporate identity and apply it straight away to the main points of contact with customers.

$599

5-7 business days.
10 points for brand items of your choice

What is included:

colour palette;
typography;
brand graphics;
brand background or pattern;
core graphic elements;
photography and imagery style;
10 points for brand items of your choice;
final files prepared for digital and print.

Brand Ultra

Maximum identity roll-out

For companies that need their corporate identity prepared for a large number of digital and offline items at once.

$899

5-7 business days.
20 points for brand items of your choice

What is included:

colour palette;
typography;
brand graphics;
brand background or pattern;
core graphic elements;
photography and imagery style;
20 points for brand items of your choice;
final files prepared for digital and print.

Extra points

If the points included in your package are not enough:

$50

1 extra point

What is included:

If your package does not cover everything you need, you can add as many points as you like.
Every brand item has its own cost in points, depending on the complexity of the design.

Latest projects/•

our strength is in

what we do

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Corporate website Freimut / 2026

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Identity concept for SHO? / 2026

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E-commerce website 3BIG, UI/UX / 2026

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E-commerce website Jiva / 2026

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Corporate website Solars / 2026

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B2B website concept VOLVO, UI/UX / 2026

reviews/• Words from Satisfied Customers

UI/UX Website for the PMF Creative

Working with designers from ESTET DESIGN is a real pleasure. The company has a very talented team that communicates excellently and executes all projects on time. Yuriy, in particular, has proven himself to be an outstanding communicator and skillfully completes all tasks. He is extremely talented and always surprises with fantastic results. Working with him and his team is a true pleasure!

Clint Rogers

United States

Full Website Design - Raffle Market Place

Yuri from ESTET DESIGN is an exceptional designer. He did everything possible to ensure a full understanding of the concept/requirements while embracing it as his own. He exceeded all expectations with the visual effects and format used. Everything was done ahead of schedule and at a very high level. It was a pleasure to work together, and we will definitely reach out to Yuri again in the future.

Joseph Saggese

United Kingdom

UI/UX Design for Corporate website/ Online Marketing

ESTET DESIGN is a highly experienced and professional company. They have created a stunning website for us, and I am completely satisfied with the result. The quality of their work surpasses the cost. If you are looking for high-quality work, it is not worth turning to cheap companies - with ESTET DESIGN, you will get much more value for your money. I highly recommend them.

Cormac Farrelly

Ireland

faq/• Questions and Answers

questions/

What is a corporate identity?

It is the system of visual rules for a brand: logo, colours, typography, graphics, patterns and photography style. Thanks to it, the website, social media, documents and packaging look like one whole. It is also known as corporate design or visual identity.

Answer

What is included in corporate identity design?

Every package includes a colour palette, typography, brand graphics, a background or pattern, core graphic elements, photography style and final materials for digital and print. Plus the design of brand items of your choice: 5, 10 or 20 points depending on the package.

Answer

How is a corporate identity different from a logo and a brand identity?

A logo is the brand's mark or wordmark. A corporate identity develops it into a system of colours, type, graphics and brand items. Brand identity is broader: it covers the brand's entire visual image, including the rules set out in guidelines or a brand book.

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Why does a business need a corporate identity?

So the company looks equally professional everywhere customers see it, and so no new layout has to start from scratch. A consistent style increases recognition and trust and saves design time.

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How much does a corporate identity cost?

Brand Essentials is $399 with 5 points for brand items, Brand Identity is $599 with 10 points, Brand Ultra is $899 with 20 points. An extra point costs $50. Each package takes 5-7 business days.

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Can you design a corporate identity if the logo already exists?

Yes, that is how we usually work: we take your logo and develop it into a system. If the logo has dated or scales poorly, we will suggest refining it, which can be done within the logo packages.

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How do I order a corporate identity?

Leave a request on the website or message us on Telegram: tell us about the company, the audience and the items you need. We will recommend a package and agree on the list of items in points and the timeline.

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What are points and how do they work?

A point is a unit for choosing brand items. Each item has a cost in points depending on complexity: a business card or letterhead is 1 point, a PDF presentation or email template is 2, a printed presentation template is 3. You choose items within your package, and if you run short, extra points cost $50 each.

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Which items can I choose?

Business stationery and print, office supplies, promotional items, merch, packaging, apparel and uniforms, digital items (presentations, email templates, signature) and social media (avatar, covers, post and Stories templates, ad creatives). The full list with point values is in the package cards.

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Does the package include a brand book or guidelines?

No, the corporate identity packages cover the identity elements and the design of brand items. A logo book ($149), guidelines ($299) or a brand book ($799) are ordered separately if your team and contractors need detailed rules.

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How long does corporate identity design take?

5-7 business days for each package. A large set of complex items may need more time, and we agree on the exact schedule at the start. Timelines also depend on how quickly you respond and approve.

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write to us

If you haven't found the answer to your question, we'll be glad to answer it personally. write to us