Branding and Brand Identity

End-to-end branding and brand identity: from niche analysis to the logo, corporate identity and brand book. Estet Design Group has been building brands for businesses since 2010. Logo from $199, corporate identity from $399, brand book from $799.

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What does a brand
identity do for you?

People recognise you. Customers see your logo, colours and type in different places and know it is you, even without a name attached.
People trust you. When the signage, website, business card and social media look like one whole, the company comes across as more reliable.
You stand apart from competitors. We study how your niche looks and find solutions that set you apart on the shelf and in search results.
Your team works faster. Clear rules for the logo, colours and type in the guidelines end the arguments: designer, marketer and printer all do it the same way.
New materials come together quickly. A banner, a post or a presentation is easier to make with a ready system than with a blank file.
The brand grows with the business. A new product line, branch, merch or website continues the same style instead of a separate design every time.

How we work
on your brand

We start with a conversation, not a sketch: what you sell, to whom, and how you differ from competitors. From there we shape visual directions and show them in context: signage, website, packaging, social media.
Our prices are open: logo from $199, corporate identity from $399, brand book from $799. What each package includes and how many revisions it covers is described in the cards below.

How we build a brand
from idea to system

Getting to know the brand

You fill in a brief or simply tell us: what the company does, who your customers are, what no longer works in the current look. We define the brand character and the tasks the identity has to solve.

Niche and competitor analysis

We study how your competitors look, what repeats across the niche and where there is room to stand out. We assemble a mood board with reference points and agree on the direction.

Concepts and key elements

We design the logo, colours, typography, graphics and patterns. In the Signature Logo packages we present 4 original concepts, then choose one together and take it to the final.

System and brand items

We bring the elements into one system and test it on real items: business card, letterhead, presentation, social media, packaging. If something does not work, we fix it before approval.

Files and usage rules

You receive the logo in SVG, EPS, PDF and PNG, versions for light and dark backgrounds, plus guidelines or a brand book if your package includes one. Any designer or printer can work with these files.

Logo design/•

AI Concept → Logo

You already have an AI-generated concept, a sketch or a rough logo you like, and you want it turned into a finished, professional logo.

$199

3-4 business days.

What is included:

review of the concept you provide;
professional vector redraw of the logo;
refinement of geometry, proportions and composition;
fine-tuning of individual elements;
typeface selection or adjustment;
a basic colour palette;
full-colour, monochrome and inverted versions;
final files for digital use and print.

What you get:

logo in SVG, EPS, PDF and PNG;
full-colour version;
black-and-white version;
versions for light and dark backgrounds.

AI Logo

You need a logo quickly and affordably, but there is no concept yet.

AI makes it fast to explore visual directions. We curate the strongest results and professionally develop the chosen concept into a finished logo.

$299

4-6 business days.

What is included:

analysis of your niche and competitors;
defining the visual direction;
AI-assisted generation of logo options;
professional curation of the strongest results;
a presentation of up to 5 curated AI concepts, from which you pick one to develop;
professional vector redraw of the logo;
refinement of geometry, proportions and composition;
fine-tuning of individual elements;
typeface selection or adjustment;
a basic colour palette;
full-colour, monochrome and inverted versions;
final files for digital use and print.

What you get:

logo in SVG, EPS, PDF and PNG;
full-colour version;
black-and-white version;
versions for light and dark backgrounds.

Signature Logo

You need a unique logo designed for your business from scratch.

We research your brand, niche and competitors, define visual directions and create original logo concepts by hand.

$599

5-7+ business days.

What is included:

analysis of your business, niche and competitors;
defining visual directions;
mood boards;
a presentation of 4 original logo concepts with mockups;
further development and refinement of the chosen direction;
additional exploration of visual solutions where needed;
after the presentation we agree on the strongest direction together and keep working on it;
colour palette;
full-colour, monochrome and inverted versions;
final files for digital use and print;
logo usage guidelines. 🔥

What you get:

logo in SVG, EPS, PDF and PNG;
full-colour version;
black-and-white version;
versions for light and dark backgrounds;
logo usage guidelines. 🔥

Signature Logo + Identity

You need more than a unique logo: a ready visual foundation to launch the brand.

We design an original logo from scratch, build its visual system and show how the brand works on the key corporate items.

$999

10-12+ business days.

What is included:

analysis of your business, niche and competitors;
defining visual directions;
mood boards;
a presentation of 4 original logo concepts with mockups;
further development and refinement of the chosen direction;
additional exploration of visual solutions where needed;
after the presentation we agree on the strongest direction together and keep working on it;
colour palette;
full-colour, monochrome and inverted versions;
final files for digital use and print;
logo usage guidelines; 🔥
the brand’s visual system applied to corporate items (business card, letterhead, presentation template with up to 7 typical slide layouts). 🔥

What you get:

logo in SVG, EPS, PDF and PNG;
full-colour version;
black-and-white version;
versions for light and dark backgrounds;
logo usage guidelines; 🔥
a set of corporate items (business card, letterhead, presentation template with up to 7 typical slide layouts); 🔥
final materials ready for use and print.

Corporate identity pricing/•

Brand Essentials

Core corporate identity

For small companies, start-ups and brands that need a visual foundation and a few key brand items.

$399

5-7 business days.
5 points for brand items of your choice

What is included:

colour palette;
typography;
brand graphics;
brand background or pattern;
core graphic elements;
photography and imagery style;
5 points for brand items of your choice;
final files prepared for digital and print.

Brand Identity

Extended visual identity

For companies that want to build a corporate identity and apply it straight away to the main points of contact with customers.

$599

5-7 business days.
10 points for brand items of your choice

What is included:

colour palette;
typography;
brand graphics;
brand background or pattern;
core graphic elements;
photography and imagery style;
10 points for brand items of your choice;
final files prepared for digital and print.

Brand Ultra

Maximum identity roll-out

For companies that need their corporate identity prepared for a large number of digital and offline items at once.

$899

5-7 business days.
20 points for brand items of your choice

What is included:

colour palette;
typography;
brand graphics;
brand background or pattern;
core graphic elements;
photography and imagery style;
20 points for brand items of your choice;
final files prepared for digital and print.

Extra points

If the points included in your package are not enough:

$50

1 extra point

What is included:

If your package does not cover everything you need, you can add as many points as you like.
Every brand item has its own cost in points, depending on the complexity of the design.

Brand book pricing/•

Logo book

Logo usage rules

A logo book sets out the core principles for working with your logo, so it is used correctly and consistently on the website, in documents, advertising, print and other materials.

$149

2-3 business days.

What is included:

primary logo version;
secondary logo versions;
full-colour, monochrome and inverted versions;
rules for use on light and dark backgrounds;
clear space;
minimum size;
scaling and placement rules;
logo colours (HEX, RGB, CMYK);
examples of correct use;
examples of incorrect use;
logo book delivered as a PDF.

What you get:

A ready document with clear logo usage rules for your team, designers, contractors, printers and partners.

Guidelines

Visual identity system

Brand guidelines bring the whole visual system together and define how to use the logo, colours, typography, graphic elements, photography and every other part of the identity.

$299

4-5 business days.

What is included:

the complete set of logo rules from the logo book;
primary and secondary colour palette;
colour usage rules;
primary and secondary typography;
rules for working with type;
brand graphics and decorative elements;
patterns;
photography and imagery style and principles;
basic iconography principles;
composition and layout rules;
principles for applying the identity in digital and print;
examples of the identity on corporate items;
guidelines delivered as a PDF.

What you get:

A single system of visual rules that lets your team and contractors create new materials without losing brand recognition.

Brand book

Positioning, communication and visual style

A brand book combines brand positioning, communication principles and the visual system in one document. It is the foundation for your team, designers, marketers, social media specialists and other contractors.

$799

10-15+ business days.

What is included:

brand concept;
positioning;
target audience profile;
key customer needs, motivations and expectations;
key advantages and points of difference;
core value proposition;
mission, values and brand character;
key brand messages;
tone of voice;
communication principles;
recommendations for presenting the brand on the website, in social media and advertising;
main directions for content communication;
general recommendations for further brand development;
the brand’s visual system;
logo usage rules;
colour system;
typography;
brand graphics and visual elements;
photography and imagery style;
examples of the brand on various items;
brand book delivered as a PDF.

What you get:

A comprehensive document that keeps the visual style consistent, supports coherent communication with your audience, builds a recognisable brand image and gives the whole team one understanding of its positioning.

Latest projects/•

our strength is in

what we do

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Identity concept for SHO? / 2026

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Concept web design, UI/UX Audi / 2024

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Concept UI/UX Deutsche Bank / 2023

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Concept web design, UI/UX Samsung / 2023

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Concept UI/UX sports e-commerce / 2024

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Concept web design, UI/UX AVIAS / 2023

reviews/• Words from Satisfied Customers

UI/UX Website for the PMF Creative

Working with designers from ESTET DESIGN is a real pleasure. The company has a very talented team that communicates excellently and executes all projects on time. Yuriy, in particular, has proven himself to be an outstanding communicator and skillfully completes all tasks. He is extremely talented and always surprises with fantastic results. Working with him and his team is a true pleasure!

Clint Rogers

United States

Full Website Design - Raffle Market Place

Yuri from ESTET DESIGN is an exceptional designer. He did everything possible to ensure a full understanding of the concept/requirements while embracing it as his own. He exceeded all expectations with the visual effects and format used. Everything was done ahead of schedule and at a very high level. It was a pleasure to work together, and we will definitely reach out to Yuri again in the future.

Joseph Saggese

United Kingdom

UI/UX Design for Corporate website/ Online Marketing

ESTET DESIGN is a highly experienced and professional company. They have created a stunning website for us, and I am completely satisfied with the result. The quality of their work surpasses the cost. If you are looking for high-quality work, it is not worth turning to cheap companies - with ESTET DESIGN, you will get much more value for your money. I highly recommend them.

Cormac Farrelly

Ireland

faq/• Questions and Answers

questions/

What is brand identity design?

A brand identity is the visual system of a brand: logo, colours, typography, graphic elements and the rules for using them. It makes the website, packaging, business card and social media look like one whole, so customers recognise you at a glance.

Answer

What does end-to-end branding include?

Business and competitor analysis, visual direction, logo, palette, typography, graphics and the design of brand items. At the end you receive guidelines or a brand book with the rules. The scope depends on the package: you can order just a logo from $199 or a complete system with a brand book.

Answer

How is brand identity different from a logo and a corporate identity?

A logo is the brand's mark or wordmark. A corporate identity adds colours, typography and graphics with rules for combining them. Brand identity is broader: it covers the visual system as a whole and how the brand appears on the website, in social media, advertising and print.

Answer

Who needs a complete corporate identity?

New companies and start-ups before launch, and established businesses that have outgrown their old logo or look different on the website, in social media and in print. We often work with restaurants, clinics, manufacturers, IT companies and experts building a personal brand.

Answer

How much does brand development cost and how long does it take?

A logo costs from $199 (refining your AI concept) to $999 (an original logo with a visual system and corporate items). Corporate identity is $399 to $899 depending on the number of items. A brand book is from $799. Timelines run from 3 business days for a logo to 10-15 days for a brand book. Each package is detailed above.

Answer

Can you build a personal brand?

Yes. For experts, entrepreneurs and public figures we design a personal mark or logo, a palette, typography and a style for the website, social media and presentations. A logo plus a core corporate identity is usually enough.

Answer

How do I order branding?

Leave a request on the website or message us on Telegram with a short description of your business, product and what you want to achieve. We will suggest the right package and agree on the scope, timeline and cost.

Answer

Rebranding or a brand from scratch: which one?

If you already have recognition but the style looks dated or has fallen apart, updating the logo and the system is enough. If the business, audience or positioning has changed, it is better to build the brand anew. We decide this after a short review of your current look and niche.

Answer

What do you need from me to start?

A short brief: what the company does, who the customers and competitors are, what you like and dislike in the visual side. Examples of brands you feel close to and any old materials are helpful. We clarify the rest in a conversation.

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Who owns the rights to the logo?

After payment and approval you receive the logo and the files for use in your business. The terms of the rights transfer are set out in the contract. Trademark clearance is not part of the packages.

Answer

How long does full branding take?

A logo takes 3 to 12 business days depending on the package, a corporate identity 5-7 days, a brand book 10-15 days. When several packages are combined the timelines add up, and approval time depends on how quickly you respond. We give an exact schedule after the brief.

Answer

write to us

If you haven't found the answer to your question, we'll be glad to answer it personally. write to us