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Logo Design

Logo design for a company, product or personal brand: from refining your AI concept in 3-4 business days to an original mark created from scratch. Estet Design Group has been designing logos since 2010. From $199, with SVG, EPS, PDF and PNG files for web and print.
kyiv/
What does a professional
logo do for you?
  • People remember you. A simple, precise mark is easier to recognise on a sign, in a social feed or on packaging.
  • You look credible. A professional logo shows from the first contact that the company takes its work seriously.
  • You stand apart from competitors. We look at the logos already in your niche and search for a form that will not get lost among them.
  • The logo works at any size. From a favicon to a banner or a sign: we check legibility on small and large items.
  • The files are ready to use. Full-colour, monochrome and inverted versions in SVG, EPS, PDF and PNG: your designer, printer or social media manager gets everything at once.
  • It is a base for a corporate identity. The logo can grow into a full identity with colours, type and brand items when the business is ready.
How we work
on a logo
  • If you already have an idea or an AI sketch, we take it to a professional vector logo in 3-4 business days. If there is no idea yet, AI helps us explore directions quickly, and we curate up to 5 of the strongest concepts and refine the one you choose.
  • If you need a fully original mark, we design 4 concepts from scratch with mood boards and mockups, and work until the final result is approved. Prices are open: from $199 to $999, with every package detailed below.

Logo design stages
from brief to files

01

Introduction and brief

You tell us about the business, the audience and your preferences: which logos you like, which associations to avoid. If you have your own sketch or an AI concept, you send it at this stage.
02

Niche and competitor analysis

We look at how competitors' logos work, what repeats in the niche and where there is a chance to stand out. We define the visual direction and, for the Signature packages, build mood boards.
03

Logo concepts

Depending on the package, we present up to 5 curated AI concepts or 4 original concepts with mockups. You choose one to develop.
04

Refinement

We redraw the chosen option in vector and refine the geometry, proportions, typeface and colours. AI packages include up to 2 rounds of revisions; in Signature Logo we work until approval.
05

Files and guidelines

You receive the logo in SVG, EPS, PDF and PNG: full-colour and black-and-white versions, plus variants for light and dark backgrounds. Signature packages also include usage guidelines.

Logo pricing/•

01

AI Concept → Logo

You already have an AI-generated concept, a sketch or a rough logo you like, and you want it turned into a finished, professional logo.

$199

3-4 business days.

What is included:

  • review of the concept you provide;
  • professional vector redraw of the logo;
  • refinement of geometry, proportions and composition;
  • fine-tuning of individual elements;
  • typeface selection or adjustment;
  • a basic colour palette;
  • full-colour, monochrome and inverted versions;
  • final files for digital use and print.

 

What you get:

  • logo in SVG, EPS, PDF and PNG;
  • full-colour version;
  • black-and-white version;
  • versions for light and dark backgrounds.

Not included

  • new concepts or a substantial change to the core idea of the logo;
  • hand-crafted concept development without AI;
  • exploring alternative directions;
  • naming and tagline development;
  • corporate identity design;
  • brand book or guidelines;
  • trademark clearance;
  • licences for commercial fonts, images and other third-party assets.

Good to know

  • The package covers one chosen logo concept and its professional refinement without changing the core idea.
  • Up to 2 rounds of revisions.
  • Additional rounds are quoted separately.

How it works

  • You send us the AI concept, sketch or logo image.
  • We review the material, assess its potential and clarify your preferences for style, colour and typography.
  • We redraw the logo in vector and refine the geometry, proportions, composition, individual elements, typeface and palette.
  • We send the refined version for approval and make up to 2 rounds of revisions within the chosen concept.
  • Once approved, we prepare the final versions and deliver the files in SVG, EPS, PDF and PNG.
02

AI Logo

You need a logo quickly and affordably, but there is no concept yet.

AI makes it fast to explore visual directions. We curate the strongest results and professionally develop the chosen concept into a finished logo.

$299

4-6 business days.

What is included:

  • analysis of your niche and competitors;
  • defining the visual direction;
  • AI-assisted generation of logo options;
  • professional curation of the strongest results;
  • a presentation of up to 5 curated AI concepts, from which you pick one to develop;
  • professional vector redraw of the logo;
  • refinement of geometry, proportions and composition;
  • fine-tuning of individual elements;
  • typeface selection or adjustment;
  • a basic colour palette;
  • full-colour, monochrome and inverted versions;
  • final files for digital use and print.

 

What you get:

  • logo in SVG, EPS, PDF and PNG;
  • full-colour version;
  • black-and-white version;
  • versions for light and dark backgrounds.

Not included

  • additional concepts beyond the number included in the package;
  • substantial changes to the concept after it has been approved;
  • hand-crafted concept development without AI;
  • naming and tagline development;
  • corporate identity design;
  • brand book or guidelines;
  • trademark clearance;
  • licences for commercial fonts, images and other third-party assets.

Good to know

  • The package includes a presentation of up to 5 curated AI concepts.
  • One concept is selected for further development.
  • Up to 2 rounds of revisions within the chosen concept.
  • Additional concepts and revision rounds are quoted separately.

How it works

  • You fill in a short brief and tell us about your business, audience and expectations for the logo.
  • We study the niche and competitors and outline possible visual directions.
  • Using AI, we generate a range of concepts, review them and select the strongest.
  • We present up to 5 curated concepts and you choose one to develop.
  • We redraw the chosen logo in vector and refine the geometry, proportions, composition, individual elements, typeface and palette.
  • We send the refined version for approval and make up to 2 rounds of revisions within the chosen concept.
  • Once approved, we prepare the final versions and deliver the files in SVG, EPS, PDF and PNG.
03

Signature Logo

You need a unique logo designed for your business from scratch.

We research your brand, niche and competitors, define visual directions and create original logo concepts by hand.

$599

5-7+ business days.

What is included:

  • analysis of your business, niche and competitors;
  • defining visual directions;
  • mood boards;
  • a presentation of 4 original logo concepts with mockups;
  • further development and refinement of the chosen direction;
  • additional exploration of visual solutions where needed;
  • after the presentation we agree on the strongest direction together and keep working on it;
  • colour palette;
  • full-colour, monochrome and inverted versions;
  • final files for digital use and print;
  • logo usage guidelines. 🔥

 

What you get:

  • logo in SVG, EPS, PDF and PNG;
  • full-colour version;
  • black-and-white version;
  • versions for light and dark backgrounds;
  • logo usage guidelines. 🔥

Not included

  • naming and tagline development;
  • a full corporate identity;
  • a full brand book;
  • design of corporate, advertising and other brand items;
  • trademark clearance;
  • licences for commercial fonts, images and other third-party assets.

Good to know

  • At the first stage we present 4 fully developed original concepts.
  • After the presentation we agree on the most promising direction and continue working on it.
  • The number of further iterations is not strictly limited: we work until the final result is approved.
  • The work stays within the agreed brief and the original task.
  • A fundamental change of task, positioning or direction after the start may be quoted separately.

How it works

  • You fill in a brief and tell us about your business, audience, goals and preferences.
  • We study the niche and competitors and outline possible visual directions.
  • We build mood boards and design 4 original logo concepts.
  • We present the concepts with mockups showing them in use.
  • Together we choose the strongest direction and develop it further.
  • Where needed, we explore additional solutions until the concept is approved.
  • Once approved, we prepare all final versions of the logo, the files for digital use and print, and the guidelines.
04

Signature Logo + Identity

You need more than a unique logo: a ready visual foundation to launch the brand.

We design an original logo from scratch, build its visual system and show how the brand works on the key corporate items.

$999

10-12+ business days.

What is included:

  • analysis of your business, niche and competitors;
  • defining visual directions;
  • mood boards;
  • a presentation of 4 original logo concepts with mockups;
  • further development and refinement of the chosen direction;
  • additional exploration of visual solutions where needed;
  • after the presentation we agree on the strongest direction together and keep working on it;
  • colour palette;
  • full-colour, monochrome and inverted versions;
  • final files for digital use and print;
  • logo usage guidelines; 🔥
  • the brand’s visual system applied to corporate items (business card, letterhead, presentation template with up to 7 typical slide layouts). 🔥

 

What you get:

  • logo in SVG, EPS, PDF and PNG;
  • full-colour version;
  • black-and-white version;
  • versions for light and dark backgrounds;
  • logo usage guidelines; 🔥
  • a set of corporate items (business card, letterhead, presentation template with up to 7 typical slide layouts); 🔥
  • final materials ready for use and print.

Not included

  • naming and tagline development;
  • a full corporate identity with additional items and elements;
  • a full brand book;
  • identity elements beyond the scope of the package;
  • packaging and print collateral design;
  • trademark clearance;
  • licences for commercial fonts, images and other third-party assets.

Good to know

  • At the first stage we present 4 fully developed original logo concepts.
  • After the presentation we agree on the strongest direction together and continue working on it.
  • The number of further iterations is not strictly limited: we work until the final result is approved.
  • Once the logo is approved, we develop the brand’s visual system and apply it to the corporate items included in the package.
  • The work stays within the agreed brief and the original task.
  • A fundamental change of task, positioning or direction after the start may be quoted separately.

How it works

  • You fill in a brief and tell us about your business, audience, goals and preferences.
  • We study the niche and competitors and outline possible visual directions.
  • We build mood boards and design 4 original logo concepts.
  • We present the concepts with mockups showing them in use.
  • Together we choose the strongest direction and develop it further.
  • Where needed, we explore additional solutions and refine the concept until it is approved.
  • Once the logo is approved, we develop the visual system and apply it to the corporate items included in the package.
  • Finally, we prepare all versions of the logo, the guidelines and the set of corporate items.

Latest projects/•

our strength is in

what we do

/00—01Freimut Books

Corporate website Freimut / 2026

/00—02SHO?

Identity concept for SHO? / 2026

/00—033BIG website

E-commerce website 3BIG, UI/UX / 2026

/00—04Jiva

E-commerce website Jiva / 2026

/00—05Solars website

Corporate website Solars / 2026

/00—06VOLVO

B2B website concept VOLVO, UI/UX / 2026

reviews/• Words from Satisfied Customers

UI/UX Website for the PMF Creative

Working with designers from ESTET DESIGN is a real pleasure. The company has a very talented team that communicates excellently and executes all projects on time. Yuriy, in particular, has proven himself to be an outstanding communicator and skillfully completes all tasks. He is extremely talented and always surprises with fantastic results. Working with him and his team is a true pleasure!

Clint Rogers

United States

Full Website Design - Raffle Market Place

Yuri from ESTET DESIGN is an exceptional designer. He did everything possible to ensure a full understanding of the concept/requirements while embracing it as his own. He exceeded all expectations with the visual effects and format used. Everything was done ahead of schedule and at a very high level. It was a pleasure to work together, and we will definitely reach out to Yuri again in the future.

Joseph Saggese

United Kingdom

UI/UX Design for Corporate website/ Online Marketing

ESTET DESIGN is a highly experienced and professional company. They have created a stunning website for us, and I am completely satisfied with the result. The quality of their work surpasses the cost. If you are looking for high-quality work, it is not worth turning to cheap companies - with ESTET DESIGN, you will get much more value for your money. I highly recommend them.

Cormac Farrelly

Ireland

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faq/• Questions and Answers

questions/
01

What makes a good company logo?

It is simple, recognisable and right for your field. It should read clearly both as a favicon and on a sign, work in a single colour and set you apart from competitors. We test all of this on real items before approval.
Answer
02

What is included in logo design for a company?

A brief, niche and competitor analysis, concepts, vector refinement of the chosen option and the final files: full-colour, monochrome and inverted versions in SVG, EPS, PDF and PNG. The Signature Logo packages also include mood boards, 4 original concepts and logo usage guidelines.
Answer
03

How much does logo design cost?

Refining your AI concept or sketch is $199, a logo built from AI concepts is $299, an original Signature Logo is $599, and an original logo with a visual system and corporate items is $999. Each package is detailed in the pricing section.
Answer
04

Can I request changes to the logo design?

Yes. The AI Concept → Logo and AI Logo packages include up to 2 rounds of revisions within the chosen concept; additional rounds are quoted separately. In the Signature packages the number of iterations is not limited: we work until approval within the brief.
Answer
05

Can I order just a logo, without full branding?

Yes, every package on this page is a logo as a standalone service. Later it can grow into a corporate identity or a brand book without starting over.
Answer
06

Can I use the logo for both the website and print?

Yes. You receive vector files in SVG, EPS and PDF for print and PNG for the website and social media, plus versions for light and dark backgrounds. The logo looks equally sharp on a business card, a sign, packaging and a profile picture.
Answer
07

How do I order a logo and how long does it take?

Leave a request on the website or message us on Telegram with a short description of your business and task. Timelines depend on the package: refining an AI concept takes 3-4 business days, AI Logo 4-6, Signature Logo from 5-7, Signature Logo + Identity from 10-12 business days.
Answer
08

How is an AI logo different from an original one?

In the AI packages the options are generated by a neural network, and a designer curates the best ones and professionally takes the chosen option to vector. A Signature Logo is created by a designer from scratch, with mood boards, 4 concepts and unlimited iterations. AI is faster and cheaper; an original logo gives more uniqueness.
Answer
09

Can you redraw my sketch or a logo from ChatGPT?

Yes, that is the AI Concept → Logo package for $199. You send a sketch, an AI image or an old logo, and we redraw it in vector, align the geometry, select the typeface and colours without changing the core idea.
Answer
10

Who owns the rights to the logo?

After payment and approval you receive the logo and the files for use in your business. The terms of the rights transfer are set out in the contract. Trademark clearance is not part of the packages.
Answer
11

Do you check the logo for uniqueness?

We analyse competitors' logos in the niche to avoid similarity. Legal clearance and trademark registration are not included in the packages; for that we recommend a trademark attorney.
Answer
write to us
If you haven't found the answer to your question, we'll be glad to answer it personally. write to us

Focus areas/• industries, cities and tasks

Logos for different industries

  • Restaurant logo
  • Coffee shop logo
  • Medical clinic logo
  • Dental clinic logo
  • Beauty salon logo
  • Barbershop logo
  • Construction company logo
  • IT company logo
  • Start-up logo
  • Online store logo
  • Clothing store logo
  • Manufacturing company logo
  • Law firm logo
  • Fitness club logo
  • Agribusiness logo
  • Personal brand logo

Countries and cities we work with

  • Worldwide
  • Ukraine, Kyiv
  • United States, New York
  • Canada, Toronto
  • Australia, Sydney
  • United Kingdom, London
  • Germany, Berlin
  • France, Paris
  • Netherlands, Amsterdam
  • Belgium, Brussels
  • Switzerland, Zurich
  • Austria, Vienna
  • Denmark, Copenhagen
  • Sweden, Stockholm
  • Norway, Oslo
  • Finland, Helsinki
  • Ireland, Dublin
  • Italy, Rome
  • Spain, Madrid
  • Portugal, Lisbon
  • Poland, Warsaw
  • Czech Republic, Prague
  • Israel, Tel Aviv
  • UAE, Dubai

What clients come to us for

  • Logo design
  • Order a logo
  • Company logo
  • Complete logo package
  • AI logo
  • ChatGPT logo
  • Redraw a logo in vector
  • Refine an AI-generated logo
  • Refresh an old logo
  • Logo redesign
  • Website logo
  • Social media logo
  • Mark and wordmark
  • Logo guidelines
  • Start-up logo
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    Especially for You!